At Price Beef & Cattle Co., we’re a first-generation ranching family rooted in Cross Plains, Texas. What began in 2011 as a small cattle operation serving close friends and family has grown into a mission: to provide clean, honest beef to families who care about what they eat.

Over the years, our passion for quality and transparency has only deepened. We believe that great beef starts with how the animal is raised — and that means doing things the right way, even when it takes more time and effort. That’s why we focus on animal welfare, responsible stewardship, and sustainable grazing practices that respect the land and the livestock.

Our cattle are 50% Wagyu and 50% Angus, creating the ideal balance of flavor, tenderness, and natural health benefits. This American F1 Wagyu — also known as Wagyu/Angus Cross — is grass-fed, grain-finished, and raised without hormones, steroids, or antibiotics. The result is beef with exceptional marbling, rich flavor, and a buttery texture that speaks for itself — a true step above what you’ll find in the grocery store.

At the heart of Price Ranch are values we live by: honesty, hard work, and trust. Whether you’re buying for the first time or returning for more, you’re not just a customer — you’re part of the Price Beef family.

We invite you to taste the difference and experience the pride that comes with knowing exactly where your beef comes from — straight from our pasture to your plate.